How we process data

Your privacy is important to fluxLoop.

This page covers how we collect, use, disclose, and store your information when visiting our website and when using applications based on our Pinch™ technology.

Being a Norwegian company fluxLoop processes your data in compliance with applicable Norwegian laws on data protection, information security and consumer protection.

This Privacy Policy does not apply to any links to third parties' websites and/or services that you may encounter when you use the website. Please be aware that fluxLoop is not responsible for the privacy practices of any third parties.

1. Collection of information

on our website

Use of cookies

Our website,, uses cookies. A cookie is a small data file sent from our website and stored on your computer. We use cookies to improve your user experience by making the website work more efficiently as well as to provide us statistical information about the use of our website.

If you wish to manage or opt out of using cookies, you can do so by setting your browser to not accept certain or all cookies. Please see your browser’s help information or visitaboutcookies.orgon how to manage cookies. If you choose not to accept cookies we cannot guarantee that our website will work properly.

2. Collection of information

using Pinch™ technology

fluxLoop has developed and owns the Pinch™ technology. Pinch™ enables our customers to gain end-customer insight and offer value added services based on sensors and mobile applications, enabling real-time registration of the physical location of the users of the application. fluxLoop will only license the Pinch™ technology to customers who commit to comply with applicable data protection laws and the terms and conditions accepted by the user. As an end-user of applications utilising Pinch™ technology you will be in control of your own data. All processing of personal data administered by Pinch™ is based either on your informed consent or you are offered an opportunity to opt out.

2.1 Roles and responsibilities

fluxLoop operates as a data processor for our customers using Pinch™. That is for the processing of personal data for providing you with relevant information in the app or through other channels (see 2.3 below). Note that fluxLoop is not liable for the processing of your personal data carried out by the owner of an application using Pinch™.

2.2 Collection of data

When you install an application using Pinch™, the app owner will collect information that can be related to you as an individual (personal data). The following categories of information may be collected:

Physical location

When you use an app using Pinch™, fluxLoop will register the mobile device's location. Registration of location will only take place when you have:

1. Accepted location based services in the mobile device’s operating system (only iOS);
2. Given your consent in the application to registration of localisation even when the application is not active.

Information collected from the mobile device

The application may request your consent to have access to information/functions on your mobile device, e.g. location and/or notifications.  If you have consented to this, fluxLoop will on behalf of the app owner collect data about your device and internet connection, e.g. about your operative system, device manufacturer and network ID.


If you have several applications which uses Pinch™, fluxLoop may compile personal data collected from all those apps to make information and services even more relevant to you. The Pinch™ technology provides for an opt out opportunity with respect to such compilation. Note that fluxLoop will not share the compiled data sets with anyone.

2.3 Purpose for collecting the data

The purpose of the processing of personal data is partly decided by the owner of the application using Pinch™.

A. Provision of services

Generally the purpose decided by the application owner will be to provide you relevant information, services and advertisement.

Location based technologies provides several possibilities, e.g.:

1. When you enter a shop the staff is notified and may offer you personalised service and offers tailored to your needs and preferences

2. You may be provided information and offers tailored to the specific location, either through the mobile device or through digital screens.

B. Marketing

fluxLoop does not gather data fields such as IDFA or AdID. Hence fluxLoop does not offer services related to retargeting of app users or other marketing features.

C. Statistics

Anonymous data sets (statistics) may be used towards market players who want to gain insight on customer behaviour, for example the number of visitors to a specific sales outlet. These data sets are completely anonymous (exists only on an aggregated level).

2.4 Legal basis for collection of data

Processing of personal data administered by Pinch™ for the purpose of providing you with relevant information in the app (ref. A above) is based on your informed and explicit consent. You may at any time withdraw your consent in the app using Pinch™.

1. You have the right to opt-out at any time for the use of personal data for this purpose.

2. fluxLoop removes from these data sets all information which can directly identify you. This render the data sets anonymous for anyone not putting a considerable effort into re-identifying the person behind.

3. The information is stored in a secure environment, which is only accessible to fluxLoop employees.

4. Applicable data protection laws do not cover processing of anonymous data (ref. C above).Accordingly no legal basis is required for this purpose.

2.5 Access, rectification and deletion of data

You have the right to request access to your personal data held by apps using Pinch™ technology as well as exercising other rights, such as the right to data portability. Access requests or other rights requests regarding personal data held by apps must be directed to the relevant application owner. Accordingly access to de-identified data held by fluxLoop is not possible, unless you provide us with additional information enabling your identification.

Your personal data will be retained as long as necessary to fulfil the purpose of the processing of the personal data on behalf of the app owner. Normally this is 6 months. Unless there is a mandatory statutory requirement to store the data for a longer period the data will then be deleted.

You have at any time the right to request that your personal data are deleted or rectified. Deletion of data can be carried out by choosing "delete all data related to my profile" in the application's settings. This functionality is provided by Pinch™.    

3. Data protection by design

fluxLoop uses several security technologies to protect personal data against unauthorised access, inter alia, by storing personal data on servers with limited access in security-monitored locations and by use of a third-party service for the purpose of effective de-identification of data sets. Transfer of personal data over the Internet is always protected by use of encryption.

4. Changes to the Privacy Policy

We may update this Privacy Policy from time-to-time by posting a new version on our website.  You should check this page occasionally to ensure you are happy with any changes.

5. Contact

If you have questions to this Privacy Policy or other questions related to the Pinch™ technology, please send an email to:
Our office address is:
fluxLoop AS
Akersgata 41
0185 Oslo

We appreciate your feedback and will do our best to answer your questions and adapt the services to the expectations of users. If you disagree with the way fluxLoop treat your personal data you may file a complaint with the Norwegian Data Inspectorate.

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