We deliver insights for data driven decisions on a number of key issues concerning how different segments take advantage of your destination. Through a number of sensors and data sources we aggregate anonymous data from your unique visitors into understandable information.
Who are they?
How often do they come?
Where do they live and work?
Which retailers or services do they come for?
Where do they succeed and make a transaction?
What are their interests outside the mall?
Are you over- or underrepresented in your key areas of traffic? Do you have segments preferring other malls to yours? Do you communicate to your workplace customers or your everyday evening audience at the right time with the right message? What about your Saturday audience?
Based on behaviour both outside and inside the mall you can differentiate communication through your marketing channels. Tailor messages to your preferred segments for any given activity or campaign and track your results.
Trigger personalised offers as well as surveys and satisfaction queries based on location or behaviour inside your mall.
Are your tenants stocking the right products for the segments visiting them today? Does their visual merchandising increase impulse visits? Across the mall how is the performance of your tenants comparing to others in the same area or sector? Who stands out with potential for growth? Tracking your segments over time, is your current tenant mix set up for your future customers?
To compare malls and overall performance.
Compare and track key segments in relation to campaigns, activities, changes and development in tenants or overall offer of services.
Identify relevant segments for growth. Differentiate and personalise communication in different channels.
Activate visitors and increase share of impulse.
Optimize operations and improve sales.
The app user is always in control and may withdraw consent, and delete gathered data, at any time. With the Pinch privacy dashboard integrated in the application, the ap user will have full overview of what data is collected, how it is stored and when it will be automatically deleted from the application.
Personal data is anonymised and will not be shared with government or other parties.
Within the app, the user can