We deliver insights for data driven decisions on a number of key issues concerning how different segments take advantage of your stores and offerings. Through a number of sensors and datasources we aggregate anonymous data from your unique visitors into understandable information, such as:
Who are they?
How often do they come?
Where do they live and work?
Which categories or departments do they come for?
How often do they succeed and make a transaction?
What are their interests outside of your stores?
Add further value by exploiting mechanics built in to the PRA infrastructure: Trigger personalised offers based on location or simply by being in the proximity of your stores. Trigger surveys and customer satisfaction queries based on behaviour inside your stores.
Are you over- or underrepresented in your key areas of traffic? Do you have segments missing from your stores? Do you communicate to your workplace customers or your everyday evening audience at the right time with the right message? What about your Saturday audience?
Based on behaviour both outside and inside your stores you can differentiate communication through your marketing channels. Tailor messages to your preferred segments for any given activity or campaign and track your results. Trigger personalised offers based on location or simply by being in the proximity of your stores. Trigger surveys and customer satisfaction queries based on behaviour inside your stores.
Are your stores stocked for the actual segments that visits them? How different are your stores across the chain? Are you displaying the right merchandise at the right time? Is there a difference between, morning, afternoon and evening, Monday or Saturday in terms of segments visiting the store?
Connect campaigns and loyalty club offerings to behaviour in your stores.
We deliver key insights for data driven decisions tailored for the different roles in a retail organisation:
To compare performance across regions and clusters.
Identify relevant segments for growth.Differentiate and personalise communication in different channels. Compare and track key segments in relation to campaigns, displays and activities.
Optimise operations and improve sales.
Activate visitors and increase relevance of merchandise on display
The app user is always in control and may withdraw consent, and delete gathered data, at any time. With the Pinch privacy dashboard integrated in the application, the ap user will have full overview of what data is collected, how it is stored and when it will be automatically deleted from the application.
Personal data is anonymised and will not be shared with government or other parties.
Within the app, the user can