The Pinch™ platform lets you understand the important details of your guest’s physical and digital journey – before, during and ‘before next’ visit. We measure guest behaviour using mobile technology and sensors, then we add customer satisfaction, sales and ticket data to nurture even more happy and revisiting guests.
Pinch™ also enables communication with guests across multiple platforms. Location-based mobile dialogue help guests discover experiences that make the day - or pull guests to a valuable offer.
You can individually trigger messages based on customer profile, behaviour or external data such as weather and traffic. Use targeted digital signage to enhance the magic of your destination. Use the digital advertising integrations to market an extra visit or targeted upselling opportunity.
Customer surveys in app have really stepped up. Combining satisfaction scores from surveys with movement data provides deep understanding of what really drives the optimal visit. Add ticket and POS sales data and you can finally know what constitues the most valuable visit for you and your guest.
Pinch Tourism Analytics help you measure and influence your guest’s experience with a full tool kit of opportunities. This includes: