Retailer

We deliver insights for data driven decisions on a number of key issues concerning how different segments take advantage of your stores and offerings. Through a number of sensors and datasources we aggregate anonymous data from your unique visitors into understandable information, such as:

Demographics
Who are they? 

Frequency

How often do they come? 

Geograpy

Where do they live and work? 

Attraction

Which categories or departments do they come for?

Conversion

How often do they succeed and make a transaction?

Behaviour

What are their interests outside of your stores?

Add further value by exploiting mechanics built in to the PRA infrastructure: Trigger personalised offers based on location or simply by being in the proximity of your stores. Trigger surveys and customer satisfaction queries based on behaviour inside your stores.

How to take action based on insights from PRA?

Create your own segments and custom audiences:
Are you over- or underrepresented in your key areas of traffic? Do you have segments missing from your stores? Do you communicate to your workplace customers or your everyday evening audience at the right time with the right message? What about your Saturday audience?

Personalise your communication:

Based on behaviour both outside and inside your stores you can differentiate communication through your marketing channels. Tailor messages to your preferred segments for any given activity or campaign and track your results. Trigger personalised offers based on location or simply by being in the proximity of your stores. Trigger surveys and customer satisfaction queries based on behaviour inside your stores.

Cultivate your offering:

Are your stores stocked for the actual segments that visits them? How different are your stores across the chain? Are you displaying the right merchandise at the right time? Is there a difference between, morning, afternoon and evening, Monday or Saturday in terms of segments visiting the store?

Understand in-store behavioUr:

Connect campaigns and loyalty club offerings to behaviour in your stores.

We deliver key insights for data driven decisions tailored for the different roles in a retail organisation:

CEO
To compare performance across regions and clusters.

Marketing and category managers

Identify relevant segments for growth.Differentiate and personalise communication in different channels. Compare and track key segments in relation to campaigns, displays and activities.

Store managers

Optimise operations and improve sales.

Visual merchandisers

Activate visitors and increase relevance of merchandise on display.

Our Customers

Retail

Know your customers physical behaviour.
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Mobility

How do your travelers use your services?
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Tourism

Communicate with your guest at the opportunt moment.
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Smart City

Coming soon..
so soon...
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