How to take action based on insights from PRA?
Create your own segments and custom audiences:
Are you over- or underrepresented in your key areas of traffic? Do you have segments missing from your stores? Do you communicate to your workplace customers or your everyday evening audience at the right time with the right message? What about your Saturday audience?
Personalise your communication:
Based on behaviour both outside and inside your stores you can differentiate communication through your marketing channels. Tailor messages to your preferred segments for any given activity or campaign and track your results. Trigger personalised offers based on location or simply by being in the proximity of your stores. Trigger surveys and customer satisfaction queries based on behaviour inside your stores.
Cultivate your offering:
Are your stores stocked for the actual segments that visits them? How different are your stores across the chain? Are you displaying the right merchandise at the right time? Is there a difference between, morning, afternoon and evening, Monday or Saturday in terms of segments visiting the store?
Understand in-store behavioUr:
Connect campaigns and loyalty club offerings to behaviour in your stores.