Mobility Analytics

Valuable and actionable insight - to understand your customers and optimise your business.

We pride ourselves in delivering understandable insight for all levels within a Mobility organisation, from insight departments to marketing and management, the data will prove valuable for optimising operations, communication strategies and more.

Utilising data from the Pinch network along with your own data; ticket sales etc., will enable you to measure and act upon quantitative data. This insight lets you facilitate more frictionless travel, as well as an improved customer experience.  

Our delivery caters to different features applicable for our Mobility customers, all based on our technology platform Pinch.  

We have separated Pinch into these different modules:

Customer Insight
Customer Surveys
Priority Traveller
Automatic ticketing 'Be in, be out'

Customer insight

By using our Pinch platform and the Pinch SDK in your Mobility ticket or travel app, we can interpret travel behaviour before, during and after using your travel service.


Our Pinch SDK is implemented in your ticket or travel app and will ask the app user for consent to perceive the mobile phone's location. By utilising sensors within the mobile phone (IMU data, GPS, WIFI etc.) along with sensors in the vehicle (e.g., Ultra beacons), the Pinch SDK calculates the position of the device.  

The location data is processed within the device and uses the built-in privacy rules to make the data less exact before it is sent on to our Pinch Cloud Service.  

We value the privacy of the end customer and we always make it our highest priority to comply with the current rules of privacy regulation such as GDPR.


As a customer you get immediate access to the Mobility Analytics dashboards where you can see live anonymized behavioural Pinch generated data.  

We offer integrations with several other data sources, which empower your own data and generates unique insight into the physical customer journey.

Data can be crunched and filtered by values such as gender, age, living and working areas, along with several other variables.

You will also have other options like behavioural understanding and an overview of the customers movements segmented into cycling, walking, commuting and driving.

Customer surveys

Most companies within the Mobility industry will put great effort into understanding the degree of customers satisfaction of their services.

Using Pinch Mobility Analytics with the Customer survey module, you can send a push notification to the customer when they are onboard the metro, bus, ferry, tram, taxi etc.

This push notification invites the receiver to answer a customer survey. The content of the survey might be aimed at measuring the degree of customer satisfaction while the customer is using the service.  

The results will be highly relevant as the survey is conducted in real time, tends to offer more honest responds as it less intrusive and not influenced by a physical interviewer. Most Mobility customers will experience a higher degree of conversion than with comparable methods. It is also scalable and more efficient, as well as cost effective.

Combining the Customer Survey module with the Customer Insights module gives you a unique ability to understand how customers behave and how they experience your service. The results are shown immediately in the Pinch Mobility Analytics Dashboards.


This knowledge will allow you to become more customer centric, be able to integrate data across channels and campaigns, use feedback to address change and innovation, and be predictive of future trends and attitudes.

Priority Travellers

The Priority Travellers module in Pinch is consciously developed for visually impaired and blind people who want to benefit from public transport.

When the traveller approaches a stop, Pinch understands that the user is most likely waiting for a public transport vehicle. The user enters the number – or similar - of the vehicle they want to get on, into the mobility ticketing app, which triggers an immediate notification to the correct driver. This ensures that the bus/tram/boat/etc. will stop where the user is ready to embark.

The solution also offers a digital stop button, which lets the user enter where they want to disembark, again notifying the driver.  

The Priority Travellers module aims at offering services to the visually impaired and blind, which enables them an easier way to travel by public transportation.

Automated Ticketing

'Be in, be out'

Have you ever wondered what it would be like to travel with no friction? To be able to just board a bus or metro without buying a ticket, and in addition to that, only being charged for the actual distance and time used on the vehicle?  

Sounds like a dream, right? Well, we are about to resolve this with our patent pending technology, utilising the customers mobile phone and your ticketing app, along with Pinch Mobility Analytics.Our revolutionary technology is so accurate that we can accommodate for frictionless travel - so you can re-invent your business model and offer your customers a better way to travel.In Oslo, or planning a visit?
Please feel free to come by and try a live demo at our office

Pinch privacy dashboard

The app user is always in control and may withdraw consent, and delete gathered data, at any time.

With the Pinch privacy dashboard integrated in your application, the app user will have full overview of what data is collected, how it's stored and when it will be automatically deleted.

All personal data is anonymised and will never be shared with government or other parties.

Within the app, the user can:
- Withdraw all consents.
- Explore and view collected and stored data.
- Delete all gathered personal data.
- Download all gathered personal data.

Get in touch

Mobilty Analytics

Photo by
Andrea Piacquadio from Pexels
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