Tourism & Experience
Most proximity cases are related to retail and we have experienced a rapid development and maturity within retail regarding proximity. With that in mind we provide the services that help retailers in multiple ways.
Should you, as a store manager wish to know your customers a little bit better? What demographic profile they have and where they have been before choosing to come into your store?
Pinch™ gives you this ability, as well as sending you reports telling you who your customers are. Informing you of gender, age group, as well as their previous location.
Use the knowledge provided by Pinch to customize the message you use in your communication with your customers.
Gather the insight you need
Learn about your customers’ behaviour while in your store
Analyze and customize your customer’s experience based on customer behaviour within the store
Know more about your customers’ demographics
Communicate when your customers are near your store to pull them in
Communicate with your customer after they leave
- Directly on their mobile phone, through you application
- Via social media
- Via digital ad networks
Know more about your customer’s visit rate, even when they don’t shop
Communicate with your customer when in your store, directly on their mobile phone
How it works
All mobile applications with Pinch integrated collects information about the end user (given that the end user has given permission). This information is anonymous and can be made available to those who have beacons in PinchInfrastructure.
By installing Pinch Beacons within your store, you can access anonymous user profiles from the customers who visit your store. Given they have a smartphone with an application with Pinch integrated. In short, all you need to get to know your customers thoroughly is to have beacons from fluxLoop mounted in your store.
If you wish to communicate directly with customers who have been in proximity or inside your store, you will have to implement PinchSDK within your mobile application. In this way, you can easily set up a communication plan based on different parameters. Focus your communications and send targeted messages to specific segments based on their demographics, their visiting patterns or a combination. We also assist with both the configuration and installation of the Pinch infrastructure.